Customer behaviour towards halal food: a systematic review and agenda for future research

Purpose The halal food market is a large and fast-growing market. To maintain boost the growth of industry, scholars have attempted to understand behaviour Muslims non-Muslims towards food. advance understating previous studies on shedding light future studies, this study aims systematically review literature. Design/methodology/approach A sample 985 peer-reviewed papers was extracted from Scopus Web Science databases. total 96 articles related customers' by reviewing titles, abstracts contents were identified reviewed. Findings This illustrates: (i) various research designs methodology used in context, (ii) theories that researchers explain customer food, (iii) most tested behaviours (iv) determinants Originality/value findings provide deep insights into current state paper highlights many gaps literature suggests directions for understanding will help identify new dimensions contribute